THAI DUONG Cadillac AUTO® company is currently considering plans to put the luxury roadster Ciel concept to mass production line.

Whether or image building marketing strategy like no matter what, the automaker still has to depend on the product line to determine the success and viability. In recent times, ambitious rise higher segment of the automotive brands are not uncommon, typically as Hyundai, Kia and Skoda. Few decades ago, it was only known to the brand on the car through 'soft' prices and acceptable quality. To date, the brand decided that "transformation" with new product lines and more capital to bring about significant revenue.

Brand is "default" by many luxury car buyers in North America, Cadillac keenly aware of fierce competition from rivals. Therefore, to increase the attractiveness of its product line, the company is currently planning Cadillac birth new model series. Cadillac's goals is to confront the luxury brands from Germany and Japan.Ngoài ATS và XTS, hãng Cadillac còn muốn sở hữu trong tay một mẫu xe sang đầu đàn, điển hình như Ciel phiên bản sản xuất. Lần đầu tiên trình làng trong sự kiện Pebble Beach, mẫu xe concept Cadillac Ciel đã nhận được phản hồi rất tích cực từ phía báo giới cũng như cộng đồng người hâm mộ.

According to Autocar magazine, local sources confirmed SM American car corporations will soon Ciel green light for mass production version. Himself Don Butler, director of marketing for the company's Cadillac, admits "is considering plans to mass produce cars Ciel".
Currently, there is not yet any information about the production version will remain 4-door convertible design as concept cars or not. Very likely, the presence on the market, Cadillac Ciel will appear as a premium luxury sedan.